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Help CenterBuildSurvey Creation

Dynamic link

Build · Survey Creation
Updated 27. September 2026

A dynamic link is one URL template that ExpiWell fills in per participant. Everyone sees the same link, but the values differ — their study ID, their ExpiWell participant ID, and the session they are on.

That matters when an ecological momentary assessment (EMA) or experience sampling method (ESM) study sends participants to an external tool such as Qualtrics or Many Brains. The values ride along in the URL's query string, the external site records them with the response, and you can match its data back to your ExpiWell records.

Example: Many Brains

Many Brains hosts open-access cognitive assessments. A dynamic link is what keeps its data lined up with yours: each participant follows a link carrying their Study ID, ExpiWell anonymized participant ID, and Session ID.

https://studies.testmybrain.org/yourstudy/?study=yourstudy&id=anonid&session=1

Each part of that link does a different job:

  • Study ID (study=yourstudy) — the unique study name assigned by Many Brains. This is a static parameter: it is the same for every participant.

  • Participant ID (id=anonid) — a dynamic parameter carrying the anonymized ExpiWell participant ID. It is stored alongside the cognitive testing data, so the research team can re-identify the participant when Many Brains returns the data.

  • Session ID (session=1) — a dynamic parameter telling Many Brains which session the participant is on, so their assessment data can be matched to the right ExpiWell session.

The dynamic link is created in an Instruction question in the survey builder. Toggle on Dynamic URL, then click Configure Dynamic URL.

An Instruction question reading Please complete the cognitive assessment at the link below, with the Dynamic URL section switched on and a Configure Dynamic URL button beneath it

A modal opens. Enter your link up to and including the ? into the Base URL field — everything before the parameters.

The Dynamic Url modal with a base URL entered in the Base URL field, a preview of the generated link above it, a Hyphens Only checkbox, and a plus button for adding parameters

Add each parameter with the + button.

The Dynamic Url modal with one parameter added: Parameter Name set to study, Value Type set to Custom, and a Custom Value of mystudy, with the generated link preview above updating to include the parameter

Each parameter takes two settings:

Parameter Name — the name that appears in the link (for example study, id, or session).

Value Type — what that parameter should be filled with:

  • Custom — a fixed value you type yourself, such as your study name.

  • ExpiWell ID — the unique ExpiWell participant ID.

  • Session Count — a count that increases each time the participant is scheduled to click the link.

With all three parameters added, the preview at the top of the modal shows the finished link.

The Dynamic Url modal with three parameters configured — study as a Custom value, id as the ExpiWell ID, and session as the Session Count — and the full generated link previewed above the Base URL field

Click Ok. The link is inserted into the instruction question, and the Dynamic URL section is marked Configured.

The Instruction question with the generated dynamic link inserted into the question text, and the Dynamic URL section below marked Configured with the same link shown in a grey field

On the mobile app the participant sees the finished link, with the placeholders already replaced by their own ID and session number:

The Instruction question on the ExpiWell mobile app showing the generated link, where the id parameter carries the participant's anonymized ExpiWell ID and the session parameter shows their current session number

When the participant opens that link, the external site reads the values from the query string and stores them with their response. They appear as columns in that site's own data export — one per parameter you defined — so id and session can be matched back to the corresponding ExpiWell records.

Some external sites cannot handle the special characters a query string normally uses — ?, = and &. For those, tick Hyphens Only in the Dynamic Url modal: the parameters are then joined with hyphens instead.

The parameter names and values stay the same — only the separators change. The link built above becomes:

https://example.org/assessment/-study-mystudy-id-ExpiwellId-session-SessionCount

The Dynamic Url modal with the Hyphens Only checkbox ticked, the same three parameters configured below, and the preview above showing the generated link separated entirely by hyphens instead of question mark, equals and ampersand characters

FAQ

How does the Session Count increase?

It increases once per scheduled survey, so a participant on their third scheduled survey receives session=3.

Do I need to complete the ExpiWell survey for the data to be embedded in my external survey?

No. The values are already in the link, so they reach the external tool the moment a participant clicks it — finishing the ExpiWell survey is not required. Finishing the external survey is, though, if you want anything beyond the values the link itself carried.

For further inquiries, please reach out to help@expiwell.com

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