Use case
ESM App for Digital Ethnography
Step into the moments that shape people’s lives and capture rich, real-time video, photo, and text responses to deeply understand your participants.
What it does
Ethnography captured in real time
Real-Time Capture
Collect contextually rich videos, pictures, and text responses exactly while things happen.
Behavior Discovery
Uncover how participants act, what drives them, and what they need through ethnographic tasks.
Sentiment Analysis
Automated sentiment and tone analysis surfaces participant emotions without manual coding.
Live Participant Chat
Engage participants through in-app live chats to probe deeper into lived experiences.
Insight Dashboard
Advanced filters, trending reports, and timestamped notes help you spot habits fast.
Why it works
Closer to the moments that matter
- Capture cultures seamlessly in real time
- Rich video, photo, and text data
- Automated sentiment and tone analysis
- Shared workspaces for team collaboration
- Get closer to the moments that matter
Start today
Elevate your research
Join over 7,000 researchers around the world and start collecting high-fidelity data today.