Use case
EMA App for Digital Ethnography
A faster, easier, more dynamic EMA app that collects rich audio, video, text, and photo data from participants’ real worlds for in-context product testing.
What it does
Multimedia EMA for in-context testing
Easy Interface
A smartphone-first respondent experience that gathers feedback as people go about their day.
Multimedia Capture
Collect audio, video, text, or photo responses in any format across customized studies.
Location Tracking
Trigger tasks and track real-time locations via GPS and geolocation, with permission.
Design Flexibility
Ask the right question to the right participant at the right time with custom designs.
Gallery Collection
Pull rich data straight from participants’ mobile galleries for authentic product testing.
Why it works
In the moment, in context
- Smartphone-first respondent experience
- Audio, video, text, and photo data
- GPS and geolocation-based tasks
- In-the-moment, in-context insights
- Immerse, understand, and evolve
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